What is ARTCHES?  {IN DUTCH}

The train tracks of the Sloterdijk Station are supported by two rows of 60 impressive but boring pillars made of grey cement. 6 of these pillars will be transformed into ARTCHES with monumental paintings of 12 internationally renowned artists. Via the use of QR-codes and intelligently placed markers, the ARTCHES experience will be expanded to a rich online experience. More possible places shall be rolled out in the foreseeable future.

Who’s behind ARTCHES?

Stichting Glamorous Outcasts is an arts and culture foundation registered in the Netherlands. The foundation is involved in planning and organising public and community art projects, and works in close partnership with Urban Symbiose architects and Hello,Savants! creative new media collective.

Our goal

The ultimate goal is urban regeneration and community involvement through the ARTCHES project that covers the successful symbioses of international and local art with architecture. By giving Westpoort a face, a life; ARTCHES will not only transform the anonymous and ghostly Westpoort area into a vivacious historical landmark of the city of Amsterdam. It will also ignite curiosity of media & press, resulting in global coverage.

The audience

Numerous companies are looking into the opportunities to create an ecologically exciting environment for about 54,000 employees that work in the Westpoort area. Almost all of those pass Sloterdijk Station’s 60 pillars each day. Real estate and project development companies are working hard to interest and attract even more business.

Over 10,000 students from 4 colleges in the area will directly be reached by the project and/or involved in the realisation: Hout- en Meubileringscollege, Hogeschool Tio (toeristische informatie opleiding), Mediacollege Amsterdam and ROCA (techniekopleidingen).

The energy of over 100,000 daily train and metro passengers in transit will be ignited to generate mass spread of the ARTCHES project through the new media means.

About the art

Through management by Glamorous Outcasts and sponsorship by culture funds and local businesses 12 internationally renowned artists, each with a large number of followers on the internet, will:

• deliver 12 monumental paintings;
• engage residents and visitors via new media tools and supporting online content;
• enhance the existing magnificence of architecture with warm and vibrant art;
• create one of the biggest in the Netherlands art galleries with the open door policy.

The paintings will be displayed on wooden canvases made out of recycled wood and can be removed without damage to the architecture and placed on display at another spot in a city or a country (scalable, moving exhibition).

Sponsoring and partnership opportunities

Opportunities to advertise, sponsor or to do partnerships with ARTCHES can all be explored to accommodate individual ROI requirements.

References

• TATE Britain, 2 days workshop on Art Mapping
• Dragon’s Den sessies, Nationaal Bedrijventerrein Congress 2011, Amsterdam – invited speaker “little love for Teleport” Street Museum of Modern Art
• Amsterdam Street Art Week Sloterdijk Location – temporary installation made national Het Parool newspaper
• Creative Financing of the Arts Symposium 2011, 22 March 2011, Creative Factory, Rotetrdam – invited speaker on Street Museum of Modern Art
• Sloterplas Festival 2010 – invited speaker on Street Museum of Modern Art
• Kennisland Safari 2010 Amsterdam development - www.mixacademy.nl
• PARASITE 2010 – originator of street intervention for New West City Hall with www.godspeed.com

Contact Details

Hanna @ ±31 639 48 28 22
answsers@artches.org
www.artches.org